Internet marketing firm, TruePresence, has announced the opening of a new office in the upstate owned by Operations Executive Edward MacMillan.
TruePresence was created specifically to meet the growing demand for effective and measurable Internet marketing programs to maximize return on investment. Key services include web design and development, search engine marketing, email marketing, online advertising, and hosting and support.
Edward MacMillan brings extensive operations experience to the role, having most recently served as VP - Customer Operations for NuVox Communications.
With a network of local offices nationwide, TruePresence works with businesses in retail, manufacturing, professional and home services, as well as consumer goods. TruePresence programs offer the precision targeting of advertising messages while tracking results in real time.
Research firm ZenithOptimedia recently predicted that Internet ad spending will grow 28 percent in 2007 from 2006 levels, far outpacing growth in other channels. Online ad spending is expected to hit $24.5 in 2007 and $31.3 billion in 2008.
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