Infor today announced that CryptoLogic Inc., developer and supplier of Internet gaming software, has deployed Infor CRM Epiphany to help the licensees of its wholly-owned subsidiary, WagerLogic Limited, optimize their marketing programs.
�Infor CRM Epiphany offers the ability to provide our licensees the combination of advanced outbound marketing functionality, scalability, and ease of use we were looking for,� said Philip Chen, director, Decision Support Services at CryptoLogic. �With a complete view of the customer, we are able to analyze and react to changing customer habits and needs in near real time.”
The ability to segment on-line gaming players efficiently through advanced analytics and reporting capabilities enables CryptoLogic�s licensees to understand results from their individual marketing initiatives and continually improve their campaigns. The company has seen a substantial increase in its licensees� acquisition of new gaming players as a result of more targeted acquisition campaigns.
�The biggest differentiator is the way the solution abstracts data structures,� said Dr. Patric Timmermans, director, CRM product marketing, Infor. �CryptoLogic�s licensees now have a complete and clear picture of their players, and all the data is presented to them in the exact format they need…�
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