Expert Doug Hubbard will give us a sneak preview of key ideas in his upcoming book about how to measure things usually considered “immeasurable.” In the last ten years, Hubbard has quantified such things as the value of the public health benefits from better information management at the U.S. Environmental Protection Agency and the method the U.S. Marine Corps uses to forecast fuel for battlefield operations. He asserts that the idea that some things are immeasurable is based on a set of misconceptions about statistics and measurement in general or, in many cases, a lack of a clear definition of what the proposed “intangible” really is. Whatever is relevant to business must have observable consequences. The presentation will include:
- The three reasons why anything is ever (incorrectly) thought to be immeasurable
- Quick and simple methods for measuring any uncertain quantity
- Interesting examples of where “impossible” measurements had clever solutions
GSATC Learning Lunch
Topic: How To Measure Anything: Finding the Value of Intangibles in Business
Presented by: Doug Hubbard
Date: Wednesday, June 13, 2007
Time: 11:30 AM - 1:00 PM
Location: Crowne Plaza (Map: I-385 at Roper Mtn.)
Agenda
11:30 - 11:55 Registration, Networking, Lunch
11:55 - 12:10 Announcements
12:10 - 12:50 Presentation
12:50 - 1:00 Door Prizes, Adjourn
This meeting features easy access from I-385, plenty of free parking, ample networking opportunities, a great presentation, and door prizes. Plan to attend.
Lunch is $15 in advance, $20 at the door.
RSVP Online
Online registration is now closed. Please register at the meeting.
