GSA Technology Council

SAS Increases Market Share in Business Analytics

SASAccording to IDC’s “Worldwide Business Analytics Software 2006 Vendor Shares and 2007-2011 Forecast”1 report, SAS’ sales of business analytics software rose to US$1.59 billion in 2006, an increase of 14.0 percent over the previous year’s revenues in this category. In fact, SAS’ growth was the highest among the top four business analytics vendors featured in the report, with the company now holding an 8.2 percent share of the overall market.

IDC’s definition of the business analytics software market includes 11 data warehousing and performance management tools and applications segments. In 2006, IDC ranked SAS first in worldwide advanced analytics and data warehouse generation tools revenue and second in sales of worldwide CRM analytic applications. SAS is also prominently positioned among the top five vendors in the query/reporting/analysis, data warehouse management and services operations analytics market segments.

“SAS is the only one of the top five business analytics vendors that focuses almost exclusively on business analytics,” said Dan Vesset, Program Vice President, Business Analytics Solutions for IDC. “SAS’ focus and solution diversity contributed to the company achieving the third-highest momentum of the vendors in the business analytics market in 2006.”

According to IDC, the business analytics software market reached $19.3 billion in 2006, representing a growth rate of 11.2 percent. The authors expect the worldwide business analytics software market to continue to grow at a healthy compound annual growth rate of 10.3 percent over the next five years.

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