Google is offering a free webinar for developers (and anybody else who may be interested) on how to use a few of Google’s products for website owners. The three Google Products that will be focused on are Google Webmaster Tools, Google Analytics, and Google Website Optimizer.
Here is the overview of each product (provided via Google’s Official Blog):
- Google Webmaster Tools: A resource to gauge the visibility of your pages on Google. It shows you which Google search queries drive traffic to your site and lets you see where your site is included in the top search results. You’ll even be able to identify your top content and view the words that other sites use to link to it.
- Google Analytics: Provides further insight on how people land and navigate on your site, regardless of whether they arrive through Google search, pay-per-click ads, or other means. You can see which geographical regions people come from, view your top landing pages, and compare the effectiveness of all your ads, e-mail newsletters, affiliate campaigns, referrals, and keywords on Google and other search engines.
- Google Website Optimizer: Enables you to act on the information you’ve gathered about your site and make concrete improvements. After identifying your high-traffic but low-converting pages, you can test different combinations of content to determine which one most yields the outcome you’re looking for.
If you are interested in any or all of these products check out the free webinar. It will be Tuesday, July 8th at 9:00 a.m. Pacific Time (that would be 12 noon for us on the East Coast). Register to attend here!
via Google
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