At Facebook’s annual f8 Conference yesterday, Mark Zuckerberg announced the latest advancements to the Facebook platform as well as the launch of Facebook Connect.
Facebook Connect provides developers with a sandbox of tools to further enhance the quality and usefulness of the thousands of applications available to Facebook users. Connect further allows for user interoperability between Facebook and third party websites, providing a safe way for people to move their account information from one site to another. Some of the key features of Connects, as mentioned at the conference, are:
- Trusted Authentication – easily authenticate into partner sites using their Facebook account
- Real Identity – leverage their real identity across the Web in a trusted environment
- Friend Linking – take their friends with them wherever they go, enabling trusted social context anywhere on the Web
- Dynamic Privacy – assurance that the same privacy settings users have set up on Facebook will follow them wherever they decide to login throughout the Web
- Social Distribution – share actions on partner sites with their friends back on Facebook through feeds Additional planned participants at launch include: Amiando, CBS.com, CNET, CollegeHumor, Disney-ABC Television Group, Evite, Flock, Hulu, Kongregate, Loopt, Plaxo, Radar, Red Bull, Seesmic, Socialthing!, StumbleUpon, The Insider, Twitter, Uber, Vimeo and Xobni
While the features of Connect obviously provide Facebook with substantial further advertising opportunities it will also allow socially involved web users to operate more seamlessly on a whole variety of different websites that promote people connectedness.
Facebook has also recently been working on a whole new site design which is now beginning to be rolled out to the over 90 million users of the social networking site.
via Facebook
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