Whether you run a business, department, or non-profit organization, you want Word of Mouth. Actually, you want great Word of Mouth. You want people to be talking about your product or service. In this podcast from the August 2008 GSA Technology meeting, hear Geno Church, word of mouth inspiration officer for Brains on Fire, talk about how to identify brand evangelists and build a word of mouth movement in an authentic way.
In this presentation, Geno covers:
* Where to begin to create a sustainable word of mouth movement
* How to find people to engage the brand
* How to facilitate the movement both on and offline (92 percent of word of mouth marketing happens face to face)
* How to manage the movement’s community
* How to evaluate a movement’s success
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