Customer Effective, and implementer of Microsoft Dynamics CRM today announced that its client Equinox was awarded the 2008 Gartner & 1to1 Customer Award at the Gartner CRM Summit on Sept. 8, in Washington, D.C. Equinox was recognized as the winning company in the Sales Optimization category, which identifies organizations that have excelled in the use of sales force automation.
“Receiving the Customer Award for outstanding sales optimization demonstrates Equinox’s commitment to being a world class sales organization through the impeccable management of our members’ experience,” said Jeff Grayson, CIO of Equinox Fitness. “We are pleased with the results of our CRM system and honored to be recognized for our achievements.”
Gartner, the leader in information technology research and 1to1 Media, the authority in customer strategy, jointly established the Gartner & 1to1 Customer Awards to highlight companies for outstanding strategy, technology and execution in delivering a customer experience that creates value both for the customer and the enterprise.
“Equinox’s success indicates the benefits CRM provides to a variety of industries,” said Scott Millwood, CEO of Customer Effective. “With Microsoft Dynamics CRM, Equinox enhanced its overall sales efforts with easy-to-use tools that guide sales advisors through qualification steps during the interview process. CRM capabilities coupled with Equinox’s commitment to excellent member service have improved its sales environment, benefiting both the company and its members. We are pleased to be a part of their success and excited for their recognition by industry leaders.”
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