Streaming video has unquestionably become a popular aspect of the Web. With faster Internet connections the ability to watch videos directly from a browser has over the last several years become more and more accessible to a greater number of users. Ipsos News Center, a company focused on providing survey-based research information, has recently released the findings of their Ipsos MediaCT’s MOTION study which has illustrated an increasing popularity of online streaming videos amongst women and older consumers. The study illustrates a decrease in age and gender gaps in regards to interest in online video.
Findings from the study include an increase in percentage of women age 12 and older who streamed a video online in the last thirty days. A year ago, in late 2007, statistics reported that 45% of women 12 and older had streamed a video in the last thirty days. The percentage has increased this year to 54% of women, which is very close to 58% of men in the same age range. In another area of increase, the percentage of adults between the ages of 35 and 54 who have recently streamed online video has increased from 49% to 60% over the last year.
Ipsos has provided this graph to demonstrate other areas of change, by demographic, of online video streaming over the past year.
For more information about the study and it’s methodology please visit Ipsos
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