MindBlazer, a marketing technology company that leverages interactive video and new media for the financial industry, announced its contract has been renewed with a top-twenty bank holding more than $100 billion in assets. MindBlazer will continue to provide online video content on the bank’s Web site informing customers about the simplicity and benefits of online banking.
“Online banking is the ultimate gateway tool for introducing financial consumers to other new media channels and driving their interest to the client’s other Web-based products and services,” said Ryan Brown, president and CEO of MindBlazer. “By educating customers about online banking and giving them the tools to get started, the content motivates them to try other online financial products.”
The content is linked from the bank’s Web site and hosted by MindBlazer. Recently, MindBlazer launched MoneyMinutesTV, a syndicated series of education-based interactive videos designed to inform consumers about financial products and services, while helping banks and credit unions drive sales and service activations online. MoneyMinutesTV segments, which are approximately one to three minutes in length, cover a range of financial topics from loans to credit cards, online banking to online bill pay. Segments can be completely customized to match each financial institution’s brand, and can be placed directly on high-traffic areas of the Web site. The content can be further leveraged through in-branch use, direct mail, or in one-on-one sessions with consumers, and is updated often to meet marketplace demand.
MindBlazer offers an interactive online experience that is part of a synoptic marketing solution. Additionally, the company provides comprehensive usage reports that allow financial institutions to track performance and quantify their return on investment. The videos routinely deliver call-to-action rates of 20 to 45 percent, and some clients experience consistent rates of more than 50 percent.
Brown continued, “Online media is growing but consumers can be easily intimidated or quickly fall behind in knowing how to take advantage of these channels. MoneyMinutesTV is helping the customers at institutions of all sizes to understand and feel comfortable with the entire online experience.”
via MindBlazer
