Silverpop has named Adam Needles director of field marketing for Engage B2B (formerly Vtrenz). He will serve both as an advocate for B2B marketers — listening to their needs, participating in dialogue at key marketing conferences and events on behalf of Silverpop, sharing insights on Silverpop’s Demand Generation blog — and also as an evangelist for Silverpop’s Engage B2B marketing platform.
“We’re pleased to have Adam join our team and to play a key role as Silverpop evolves and grows to better serve the rapidly-changing needs of B2B marketers,†said Scott Voigt, vice president of marketing for Silverpop. “He brings new perspectives and fresh thinking to the B2B marketplace. He will be a tremendous resource for B2B marketers who want to learn more about the strategies and tactics of successful lead management programs.â€
Needles’ experience uniquely balances traditional B2B marketing programs, including lead-generation, direct-marketing, conferences/events and sales-force support, with more strategic brand development approaches such as thought leadership, public relations and organizational/cultural brand alignment. He previously was vice president of marketing and development for technology-industry analysis firm The 451 Group, where he helped build the firm’s B2B service brand through leading marketplace repositioning, defining the product/service mix and building out a marketing and events team to support significant revenue growth. Prior to that, he co-founded DVG Research, a market-strategy firm, and worked at Citigate Cunningham, a technology public relations firm, where his accounts included Motorola and Platinum Technology (acquired by CA, Inc.).
via: Silverpop
