Yahoo! Inc. has announced that Penny Baldwin has been appointed to senior vice president, global integrated marketing and brand management. She assumes this newly created position immediately and reports to Yahoo!’s chief marketing officer, Elisa Steele.
Baldwin will lead the company’s global brand efforts, and is responsible for developing and executing Yahoo!’s brand marketing approach including brand management, corporate messaging, integrated marketing and advertising.
“One of Yahoo!’s greatest assets is its brand,” said Steele. “Our integrated, global approach is critical to our success and we have a deep business commitment to fulfill our promise to our users, customers and partners. Penny is uniquely qualified to lead the effort and her leadership, experiences, knowledge and skills are excellent additions to the Yahoo! marketing team.”
She is a 20-year veteran of global brand strategy development and execution across all internal and market-facing touch points. Most recently, Baldwin served as Managing Partner of Young & Rubicam Brands, Y&R Advertising and Wunderman Direct Marketing. As agency leader and manager, she was responsible for leading the efforts of large global teams across industries. Her experiences span technology, retail, packaged goods, finance, travel, gaming, wireless communications, entertainment, healthcare and sports marketing.
Baldwin has worked with several Fortune 500 brands including Microsoft, Intel, Oracle, AMD, NetApp, Hitachi Data Systems, Siebel Systems and Hewlett-Packard, among others. She has also worked with leading brands including Cadbury, Schweppes, Foster Farms, Jacuzzi, Wells Fargo, DHL, AT&T and Palm.
“This is a seminal moment for the Yahoo! brand and for the business overall,” said Baldwin. “I am delighted to be part of the leadership team that will take Yahoo! to the next level as we evolve our brand strategy worldwide.”
via Yahoo!
Mr. Buiter is a professor in the School of Business at Bob Jones University where he teaches both graduate and undergraduate classes in accounting, accounting theory, business strategy and entrepreneurship. He is the former vice president of finance for Dr. Pepper/Seven-Up Companies, Inc. prior to retiring in 1995, when he was named chief executive officer of BJU Press in Greenville. He has been a member of the board of directors of the Greenville Area Development Corporation since 2005, is a certified public accountant, and serves on the board of The Wilds Christian Camp.
Ms. Hackl is an attorney with the Greenville-based law firm Wyche Burgess Freeman & Parham, P.A., a Trustee of both the Community Foundation of Greenville and The Children’s Museum, and President-Elect of the Greenville Professional Women’s Forum. Long active in civic causes and a member of the United Way Campaign Cabinet, she is a founder of the SPARKS mentoring program and a Liberty Fellow.
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Mr. Case is the current Greenville County auditor, a former member of Greenville County Council, and an active supporter of other economic development organizations serving Greenville County, including the Upstate Alliance and Greater Greenville Chamber of Commerce.
Dr. Brian J. Mihalik, associate dean and professor at the Graduate School for Virginia Polytechnic Institute and State University, has been named dean of the University of South Carolina’s College of Hospitality, Retail and Sport Management.











