Steve Jobs, and Apple deliver precisely choreographed keynote presentations that are designed to rally the faithful around whatever new thing they are about to sell. The shows are beautiful and moving, but can seem a little long, and maybe even repetitious. What if you could watch the “really great” unveiling of the iPad in just three minutes? It would look a bit like this:
Our October presentation was delivered by Target Marketing magazine’s 2008 Direct Marketer of the Year. Pamela Ansley Evans is the Global Web Marketing Manager for the IBM Software Group. She has responsibility for IBM Worldwide web marketing strategies, web analytics and content on Software Group customer websites in over 70 countries. Enjoy and learn from her presentation below.
Every week I ask people what they do for a living and they act as though I asked them the square root of Pi. Their faces turn white and they begin to fumble. Their heart is racing, their palms are sweaty and they begin to mumble something unintelligible. Here’s the problem. I’m a friendly guy. I want to know what they do. I am looking for clients, prospects, and partners all the time. I genuinely want to know about their work. This is intended to be a no challenge situation for them. The problem is that they can not effectively communicate what they do, how they do it, or why people hire them.
What is wrong with most 30-second pitches…
Get Pitch Perfect. Come to the workshop.
It doesn’t matter whether you call it a 30-second commercial, an elevator pitch, or your personal value statement. If you can’t communicate what you can do for people, you are losing opportunities.
You need a 30 second commercial that works if you are:
* Looking for prospects
* Looking for a job
* Seeking Investors
* Networking at Tech After Five, or a Chamber of Commerce Event
* Attempting to charm prospective employees
In this morning session you will get the form, structure, and get to practice your 30 second commercial in a way that gets you comfortable with the format and teaches you the power of a great pitch with strong questions to get the other person interested in your work, business, product, organization, or service.
Sign up today, all instruction, a workbook and a fabulous networking lunch are included.
Michelin Development Corporation has launched a program to assist disadvantaged businesses through the upstate. With an initial funding amount of 1 million dollars, a new president, and an alliance with Carolina First. The program has already begun accepting applications. In this presentation, John Tully, president of Michelin Development describes why Michelin launched the program and how they plan for their investment to build businesses and add jobs to the economy. We now present the video from his presentation.
Ray Kurzweil’s latest graphs show that technology’s breakneck advances will only accelerate — recession or not.
Inventor, entrepreneur, visionary, Ray Kurzweil’s accomplishments read as a startling series of firsts — a litany of technological breakthroughs we’ve come to take for granted. Kurzweil invented the first optical character recognition (OCR) software for transforming the written word into data, the first print-to-speech software for the blind, the first text-to-speech synthesizer, and many electronic instruments.
Yet his impact as a futurist and philosopher is no less significant. In his best-selling books, which include The Age of Spiritual Machines and The Singularity Is Near: When Humans Transcend Biology (which is set to become a movie in 2008), Kurzweil depicts in detail a portrait of the human condition over the next few decades, as accelerating technologies forever blur the line between human and machine.
What is this?
I heard someone say this week that they introduced another of our colleagues to TED, or more importantly, for them, the TED Talks that are available online. I was dumbfounded. TED is an amazing array of talks and conferences, beginning way back in 1984 that have been available online in audio and and then video for years. They say, “The annual conference brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives…” From all outward appearances they are accomplishing their goal. I’ve listened to them on my ipod for years and when I upgraded to a video ipod I started getting the video versions delivered to that gadget. They are an incredible resource of bite sized overviews of fascinating technology from leading edge thinkers. If you are not watching or listening to what the best and brightest in the world have to say, and having the best and brightest in the world inform your thought, could I ask why?
At the May GSA Technology Council Learning Lunch, Lonnie Emard, the Executive Director of the Consortium for Enterprise Systems Management discussed the mission of this newly formed group. He described how the Consortium is working to assist the efforts of other educational and economic development organizations to ensure that South Carolina is producing enough students interested in entering the field of Information Technology to supply the future needs of area employers. Lonnie says that companies in Health Care IT, like Blue Cross and Blue Shield of South Carolina are concerned that in the future they may not be able to find the talent they need.
Last week, Bobby Rettew invited Phil Yanov, John Warner, Trey Pennington, Olivier Blanchard and Steve Gonzales to participate in a panel discussion for a group of university students. The goal was to share with them how we use online and real world networking techniques to build a support structure for our professional goals. We talked about LinkedIn, Twitter, Facebook, and other techniques the students might use to jump start their job opportunities, interviews and career.
You missed our March lunch with Terry Weaver? We’re sorry you couldn’t be with us, but we are happy to report that View Digital Media captured the entire event on video and you can watch it here!
Last week, we picked a member out of the crowd at the GSA Technology Council meeting. We drew the business card of Russ Davis out of the fishbowl at the meeting and asked him to tell us about himself and what he does. It turns out he is a good guy to know. Let’s introduce you to him.